Compare and contrast between iPad Air and kindle fire Essay

Compare and contrast between iPad Air and kindle fire - Essay Example Many people recognize the versatility of a tablet because it can function both as a smartphone and a laptop. Laptops are difficult to be carried around and a smartphone is too small to be used for some work applications, and these disadvantages led to the design of the tablets. Among the numerous tablet brands, iPad Air and Kindle Fire are the most popular. In my point of view, I prefer the iPad Air. I have seen many advertisements of the two products and I figured out that Apple is the best. This essay will demonstrate that iPad Air is more effective than Kindle Fire because the ads create stronger emotional, ethical and logical appeals. Emotional Appeal. After reading and watching the commercial ads of both iPad Air and Kindle Fire, I realized many things. Although both advertisements try to capture the emotions of the audience, the iPad Air ad connected more. The emotional appeal of the iPad Air ad is more effective because the images chosen for the ad gave the audience an idea of the different situations and places where the iPad Air and its software applications can be used (Apple, youtube.com). I can say that the iPad Air advertisement described how life looks like from one iPad Air user to another. In addition, the clarity of the images grabs the audiences emotions to try and see the difference themselves. The voice-over, the background music and images of beautiful places and different kinds of people greatly appeal to the emotions of the audience making it a very effective ad. Focusing more on the voice-over, I liked how it sounded, as if someone is reading me a poem. But other than aesthetics and delivery, the message also appealed emotionally. It was no longer just a poem being read to the audience, but more persuasive in nature, as if the audience was being courted by someone from a Shakespeare novel. At one glance, and with so much going on in the ad, I had to keep watching it over and over because with each

Seven Characters for Seven Sins of the Modern Society Movie Review

Seven Characters for Seven Sins of the Modern Society - Movie Review Example This paper declares that the film starts with gluttony and the first victim is an obese man, who was forced by John Doe to feed himself to death. It is striking that sins and types of punishment are closely related as it is exemplified in the death of the obese man. Andrew James Johnston notes that â€Å"the murders adhere to Dantean principle of contrapasso, according to which a punishment must resemble the sin for which it is inflicted†. Although the plot alludes to Dante and Chaucer as the sources of the concept of seven deadly sins in a medieval fashion, somehow, it is still rooted in American way. Indeed, obesity is a morbid health problem threatening millions of Americans including children and adolescents. This essay stresses that Fincher’s everyman â€Å"John Doe† pushes the gluttony to its utmost limits to show the dark side of insatiable hunger, which affects millions of people. By using the obese men as a character, Fincher portrays the insatiable and unrestricted hunger of the modern consumer society. The second victim, a rich lawyer called Eli Gould, also suffers from excessive love; he represents people’s greed and obsession with money in contemporary capitalist societies. The office of murdered lawyer reflects the atmosphere of cold, calculating rationality of business world, with its modernist decoration e.g. abstract paintings, Marcel Breuer Chairs, Le Courbusier Settees. Eli Gould is characterized as a very ambitious attorney who had helped a pedophile to escape conviction for the rape. John Doe punishes the sin of Gould by making him bleed to death. Besides greed, Gould also represents decaying justice system of the society, which allows child rapists t o become free. Although Victor escapes the justice system with the help of Gould, he becomes the â€Å"Sloth† victim of John Doe. As Hill and Smith notes â€Å"sloth is derived from Latin acadia meaning ‘without care’† and it also denotes apathy and lack of feeling (14). John Doe punishes Victor’s apathy by tying him to a bed. His literal immobility, or what Summerset calls as his â€Å"forced contrition†, represents the idleness of a â€Å"sloth†. Furthermore, Victor, embodies uncaring, â€Å"minding your own business† attitude of everyman which Doe protests at the end of the movie while he